...we will ask you about your marketing objectives, your audience, your value proposition, your core message, your channels, your sales process and the market environment in which it all takes place
We compile this information in a Creative Brief, which documents your current MarCom strategy and becomes our copywriting guidelines.
Without a complete, coherent and coordinated MarCom strategy, the best copy possible will not produce the desired results.
Sometimes while preparing a Creative Brief we find that some key elements of MarCom strategy are missing which need to be assessed before copywriting can begin.
We have the expertise and experience to advise and assist you in optimizing your MarCom Strategy so that you will always be sending the right message to the right audience at the right time to get the right results.